Thursday, December 28, 2017

Fast Food Giant Launches 'Munchie Meals' Targeting Recreational Stoner Cash

Posted By on Thu, Dec 28, 2017 at 3:22 PM

click to enlarge PHOTO ILLUSTRATION BY JONATHAN WEBSTER
  • Photo illustration by Jonathan Webster
Not to be left off the multi-billion-dollar cannabis bandwagon, fast food giant Jack in the Box announced earlier this week that it’s launching a line of stoner-targeted snacks.

“Jack’s Munchie Meals” will come with two tacos, five mini churros, three crispy chicken strips, a small drink and a serving of half curly fries and half regular fries, so, you know, all cravings are covered. Oh, and the new snack pack will be on sale for $4.20, you know, just so everybody gets their giggles. The idea is apparently the product of a partnership between the fast food chain and Merry Jane, a cannabis-focused digital media company started by rap legend Snoop Dogg, who once passed a weed collection bucket through the crowd at a concert in Eureka.

“This partnership is one more way for us to connect with (our customers) — whether you’re at a concert, up late playing video games or pulling an all-nighter,” Jack in the Box CEO Iwona Alter said in a statement released to AdWeek. “We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it.”

But before you plan on hitting the recreational dispensary on New Year’s Day and cruising down to our local Jack in the Box, pump your breaks: Jack’s Munchie Meals will only be available at select Long Beach locations between Jan. 18 and 25. Why is Humboldt being left out of the Munchie movement? We’re not sure, but it’s a safe bet Snoop pulled some strings for his hometown.

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Thadeus Greenson

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Thadeus Greenson is the news editor of the North Coast Journal.

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