|

COVER STORY | IN THE NEWS | MEDIA MAVEN | DIRT | ARTBEAT
TALK OF THE
TABLE | THE HUM | CALENDAR
April 5, 2007

Extreme Dining and Copyrighted Food
by JOSEPH
BYRD
Above: Crab and passion fruit.
Photo courtesy of Homaro Cantu, chef/owner of Moto.
Three years ago we dined
at the legendary Roxanne's, the nation's most talked --
about vegan shrine, in Larkspur. The creation of a dot-com millionaire
and his new wife, a glamorous and innovative chef, it was the
first elegant "raw foods" restaurant. Nothing at Roxanne's
was heated to more than 118 degrees F. This meant that everything
had to be prepared in a way completely different from traditional
methods.
It was not, however, some kind of "return
to nature" -- on the contrary, they used the most sophisticated
techniques known: ingredients blended at aerospace speeds, made
into froths and pastes, then dried and reconstituted (as sheets
of flatbread or tortillas, for example), with ingredients as
rare and costly as imported threads of baby coconut sprouts.
The owners purchased several hundred thousand dollars of industrial
processors and ovens, some of them invented specific to their
needs. And there was a large and skilled kitchen staff, because
raw food at the highest level is the very definition of "labor
intensive." Highlights from that evening's menu:
Coconut green curry soup with avocado, and red
chili and green curry oils -- a magical blend of coconut milk
and avocado, the red and deep green swirls contrasting in flavor,
color and texture
Daikon radish ravioli with braising greens, shitake
and miso vinaigrette -- translucent slices of marinated radish
with a savory, almost meaty filling
Zucchini cannelloni -- the "pasta" of
the cannelloni being paper-thin slices of zucchini marinated
in saffron oil, filled with spinach, dried tomato and pesto,
drizzled with balsamic reduction
Little gem Caesar salad -- a stunning version,
with a faux-Parmesan cheese made from dried pine nut paste, and
fermented seaweed in place of anchovies
While Roxanne's was certainly an extraordinary
experience (it closed the following month, after losing money
for three years), it was by no means at the cutting edge of the
culinary avant garde. Since the success of The French Laundry
in Yountville, the "product-garnish-sauce" hierarchy
has been disappearing in many high-end restaurants.
Since the mid '90s, El Bulli, in rural Spain,
has been experimenting with food technology, and it is regarded
by knowledgeable chefs and writers as the world's best restaurant.
Its chef, Ferran Adria, has stated his intention "to provide
unexpected contrasts of flavor, temperature and texture. Nothing
is wha t
it seems. The idea is to provoke, surprise and delight the diner
... Taste is not the only sense that can be stimulated: Touch
can also be played with (contrasts of temperatures and textures),
as well as smell and sight (colors, shapes, trompe l'oeil, etc.),
whereby the five senses become one."
There are also highly innovative restaurant kitchens
in London, New York, Chicago and San Francisco creating unusual
marinades, infusions, broths and consommés, foams, pastes,
edible papers, even utensils and vessels. Meat, which is less
versatile than other ingredients, is used sparingly. A typical
course might be thin slices of poached squab, served in little
indentations on top of a glass tube, and inside the tube two
burning cinnamon sticks that send up curls of spicy smoke. Or
smoked yogurt to accompany a dish of puréed prawns, bound
with transglutaminase and extruded through a steel die to make
shrimp "spaghetti." Or a garnish of pickled cucumber
and pressed, dehydrated mango, wound together in a pale-green
and orange spiral.
Right: Escher plate. Photo courtesy of Homaro
Cantu, chef/owner of Moto.
Meanwhile, the "classical" structure
of dishes is being broken down, particularly in first courses
and desserts, which float between the sweet and savory worlds.
One of the most fascinating chefs has abandoned "meals"
altogether. At Will Goldfarb's hip New York venue, Room 4
Dessert, the chef prepares "desserts" like roasted
foie gras (goose liver) on a quince puree with yogurt, almond
and black truffle ice cream.
The price of such adventures can be astronomical,
although Moto in Chicago offers a reasonable five course
meal for $70. But if you are traveling to Chicago, you might
as well pay $165 for the "Grand Tour":
nitro sushi roll
italian food
maple squash cake
synthetic champagne prepared by you
goat cheese snow and balsamic
hamachi and orange
miso and grilled tuna
gooseberry and mint
caramel apple and sweet bacon
rabbit and aromatic utensils
jalapeño with cilantro cream
al pastor and avocado
chicken-fried mac-n-cheese
fruit and pasta
carrot cake planet
cherry bomb
Each course, naturally, has a suggested wine accompaniment.
(There's the catch. Probably a cost equal to the food.)
As a cook, I am often impelled to duplicate something
wonderful I've tasted. After experiencing our first pork pie
in Yorkshire last year (not what it sounds like -- it's a pâté
in a rich pastry crust, to be eaten cold, with a glass of good
dark ale), my wife and I determined to make our own, a project
we will surely find time for this summer. But it's one thing
for an amateur to attempt to reverse-engineer a dish, and quite
another when competing chefs copy one another. This has been
occurring increasingly, in part because the labor-intensive sta ff
of apprentices in top restaurants move on to start their own
restaurants.
Last fall, a scandal stunned the food world, as
the online forum "eGullet" exposed restaurants in Australia
and Japan that were copying dishes from some of the better known
palaces of culinary distinction. These were not imitations of
the originals, they were literal copies, documented by the restaurants'
own online photographs, down to the last sauce swirl and perfectly-placed
chive. And in a litigious culture such as ours, the word "copyright"
was raised.
Left: Rabbit and aromatic utEnsils. Photo courtesy
of Homaro Cantu, chef/owner of Moto.
The problem is, U.S. copyright law specifically
excludes ingredient lists and recipes from protection. "Well,
this is an outrage," wrote one food editor. "You can
copyright the world's worst photograph, but you can't copyright
a recipe, or its expression as food? That's absurd!" And
so there is a movement to change the law.
Unfortunately, it's a doomed effort. For one thing,
literary works are copyright because words can be analyzed and
codified. If, however, I want to imitate a protected recipe,
all I need to do is change the name. Similarly, if I want to
repaint Picasso's "Three Musicians," no one can stop
me, unless I fraudulently represent it as an original Picasso.
(Of course, who would want to buy Joseph Byrd's "Three Musicians"?)
Nonetheless, Moto's chef/owner, Homaro Cantu, has
set about filing for copyright of both his recipes and his processes.
And actually printing "© 2007" on a small card
made of cotton candy!
There is an undertone throughout all this controversy
that is defensive -- after all, chefs are certainly as creative
as any other artists, but they receive no royalties, there are
few ways of making serious money from cooking, and only a handful
are good enough at both art and business to create a restaurant
empire. And is creating an empire the solution?
Lost in the controversy is a bigger question: Is
this the wave of the future? Will we be eating mango-flavored
origami and lobster foam on Mars? Actually, Cantu has been talking
with NASA about applying his techniques to space missions. But
the expense of such cuisine (ingredients, industrial devices,
labor) is daunting. El Bulli is in business only half the year
-- the other half is used for research and development -- and
employs 50 cooks, most of them unpaid, for a dining room that
seats only 60. Of course, a Guide Michelin three-star establishment
can charge a small fortune for dinner, and their entire 2007
season is already sold out.
Returning to Roxanne's, recall that despite its
celebrity and extravagant prices, it ultimately failed -- even
millionaires have their limits. And as interesting as the evening
was, it was hardly something we'd want to do on a daily basis.
The word "precious" comes to mind. Cooking is a creative
craft, but at its heart are the basic human values of sustenance
and comfort. Even Chef Goldfarb eats a bacon, egg and cheese
sandwich for breakfast. So I say no, this is novelty, not prophecy;
a phenomenon, not a trend.
But what do I know? Forty years ago I would have
sworn there was no way Americans would ever eat cold sticky rice
and raw fish for dinner.
Joseph Byrd can be e-mailed at eat.your.spinach@gmail.com.
He is presenting a paper on whitewashing history in American
music textbooks at the American Culture Association Conference
in Boston in April.

your
Talk of the Table comments, recipes and ideas to Bob Doran.
COVER STORY | IN THE NEWS | MEDIA MAVEN | DIRT | ARTBEAT
TALK OF THE
TABLE | THE HUM | CALENDAR
Comments? Write a
letter!

© Copyright 2007, North Coast Journal,
Inc.
|